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Barry Callebaut rolls out clean-label dark cocoa powder

Dive Temporary:

  • Barry Callebaut launched Bensdorp Pure Darkish, a cocoa powder processed with out alkali and meant for bakery and pastry purposes, drinks and ice cream.
  • The corporate mentioned in a launch the brand new product allows meals producers to ship wealthy taste in quite a lot of merchandise whereas providing a clear label.
  • Based on the press launch, the chocolate firm has been engaged on this ingredient for years. “Our biggest challenge was to create a cocoa powder that not only delivers a natural dark brown color but brings a rich, chocolaty flavor that our customers can confidently use across all major applications,” International Cocoa President Steven Retzlaff mentioned within the launch.

Dive Perception:

Barry Callebaut is positioning this new darkish cocoa powder as a extra healthful product with a cleaner label — qualities customers more and more need of their meals merchandise. Earlier than this, darkish cocoa powder was made by “Dutching,” or utilizing alkalization to decrease its acidity, in line with Meals Substances 1st. However as a rising variety of folks need to keep away from what they see as chemical processes, this cocoa might enchantment to customers. 

Premium colours and flavors are property food and drinks makers could also be looking for since they convey greater high quality and will command the next value.

Darker chocolate, together with uncooked and natural varieties, is usually considered as a better-for-you product within the inherently indulgent class. A 2017 report from Analysis and Markets forecast a 2.4% annual development charge for the worldwide chocolate market by way of 2021, with a particular curiosity in more healthy choices.

Doubling down on the better-for-you parts, Barry Callebaut petitioned the U.S. Meals and Drug Administration earlier this 12 months for a certified well being declare for cocoa powder, semi-sweet and darkish chocolate merchandise. The corporate mentioned it discovered supportive however inconclusive scientific proof suggesting that consuming at the very least 200 milligrams of cocoa flavanols day by day might scale back the danger of heart problems. The FDA petition remains to be in assessment, but when it strikes ahead, this new cocoa powder might be seeking to have a well being declare. 

Barry Callebaut clearly had cleaner labels in thoughts when it developed Bensdorp Pure Darkish. Leanne de Muijnck, the corporate’s world director of cocoa R&D, advised Meals Substances 1st customers more and more need to see a restricted quantity of components with the intention to higher perceive how their meals is processed.

“We haven’t seen the peak of the clean label at all — it’s still rising. It has different traction in various countries, but it is still a global trend,” she advised the publication. 

Different cocoa producers reminiscent of Kerry are increasing their class choices to producers, so Barry Callebaut will proceed to face competitors. Nonetheless, the bigger problem could also be sustainability and provide for the reason that cocoa business has been coping with greater costs, impacts of local weather change and expenses of kid labor and deforestation.

In the meantime, demand continues to develop as premium chocolate varieties and darkish chocolate choices improve in recognition. The U.S. chocolate market, which is the world’s largest, was valued at about $22 billion in 2016, in line with a TechSci report, and it’s projected to exceed $30 billion by 2021. That development charge may increase Barry Callebaut because it continues to launch on-trend merchandise.


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